One of the best free tools for reaching your target market is Instagram, which has hundreds of millions of daily active users.
However, you can’t just jump into a blogging bonanza and hope for the best.
Although posting frequently is essential, your Instagram account should be promoted in a more comprehensive way.
Users will be more likely to trust your brand and respond favorably to the remainder of your marketing efforts if they are more familiar with it on this platform.
It’s nice that there are many free options to advertise your Instagram account.
I’ll thus walk you through 22 of these tactics in this piece.
I’ll discuss:
- Tips for cross-promoting your profile on other platforms
- Native Instagram features that can help you market your profile – How to leverage relationship-building to naturally promote your account
- Content-driven strategies for increasing account visibility
Even a few [paid] additional strategies are included if you have the money.
No matter the approach, the main focus of this piece is on getting the correct audience to know about your Instagram account.
After all, what good is it to have followers and engagement from people who aren’t a good fit for your business?
Reasons to promote your business via Instagram
It goes without saying that you should advertise your company in general, but for the purposes of this article, let’s focus on the benefits of advertising your Instagram business profile in particular.
What you can achieve by boosting your Instagram is as follows:
- Exposure: Instagram is among the most widely used social media platforms worldwide.
- Reach: With 500 million daily active users and 1 billion monthly active users, Instagram ranks third among all social media platforms (Source: Instagram).
- Connect with your audience: With a gender ratio of 50.9% female to 49.1% male, Instagram is the most gender-neutral of the social media platforms, making your marketing helpful for reaching both groups of your target audience (Source: Statista).
user gender distribution on Instagram for free methods of promotion
Customers: Given Instagram’s massive user base, you may reasonably infer that a sizable portion of your target market is being reached there.
And on such a frequently utilized platform, communicating value, gaining trust, and cultivating connections can help you draw in and maintain more customers.
Before you start promoting your Instagram account
Let’s start by ensuring that your Instagram account promotion is optimized and ready to go.
This entails finishing your bio and creating a public business profile.
- Make sure you have an Instagram business account
Make sure your Instagram account is set up as a business profile before you start attracting more users to it.
Switching to a corporate Instagram account is actually extremely simple if you currently use a personal account for your business.
Choose the person symbol from the bottom right corner of your home screen, then click the wheel in the screen’s upper right corner.
You can choose “Switch to Business Profile” from the “Options” box that appears after doing this.
How to advertise your Instagram account for nothing
transition to business
- Complete your profile
Because Instagram is such a visual medium, incomplete profiles are especially unattractive; it would be preferable to have fewer people find a complete profile than to have more people visit an incomplete one.
Include relevant information about your company, utilize a high-quality profile image, and make sure your Instagram bio is written in your brand language to complete your business profile.
Incorporate a link to your website or a specific landing page within your bio as well. - Make yourself visible
If others can’t find you, you can’t advertise your Instagram account and gain more followers.
So, just double-check that your profile is visible to the public.
Otherwise, your posts can only be seen by people who have already followed you.
Okay, now that we’ve covered the essentials, let’s talk about how to properly market your Instagram account without paying any money.
Cross-promote your Instagram account
Digital marketing does not specifically refer to one medium.
When using many channels at once, a good strategy builds a coherent system that works together to provide the best outcomes through content consistency.
Here’s how to advertise your Instagram account for free using your many other marketing channels:
- With email
In your signature for ordinary emails, as well as the bottom of your marketing emails, you might want to include the social network symbols for your most-used platforms.
Of course, this doesn’t directly advertise your Instagram account, but it does provide your followers another way to visit it.
Additionally, I think that some of the email list segments on which you focus are made up of highly qualified leads or devoted customers, increasing the likelihood that one of your letters will direct them to your Instagram account.
Additionally, you can send marketing emails that do specifically advertise your Instagram account.
You might want to point readers to your Instagram page if you’re hosting a contest, giveaway, or event so they can take part.
- On your website
Be sure to include such icons and links to your handles because consumers now anticipate seeing social media icons on a company’s website, usually in the footer.
You may also wish to have a page where your Instagram feed is embedded if your business relies heavily on graphics (such as before-and-after pictures, stunning landscapes, interior designs, etc.); if you’re a photographer or even a planner with a gallery; or if you have a product feed on Instagram.
Here are three free methods to link your Instagram feed to your website page: