The new Bigster Concept from Dacia teases a new back-to-basics mid-size SUV that will sit above the iconic Duster in the budget brand’s lineup.
The new car is part of a strategy to extend Dacia’s budget brand into the lucrative C-segment, and it was launched as part of a renewed emphasis on the company’s value-for-money strategy.
Beyond the latest Sandero, Logan, and Spring EV models that were all released this year, the Bigster Concept previews one of three new models that Dacia will introduce by 2025.
The new machine will be based on the CMF-B platform from Renault-Nissan-Mitsubishi Allance, which will be used by all Dacia vehicles in the future.
Both ‘alternative energy’ – most likely LPG – and hybrid powertrains will be available in future Dacias.
The 4.6-metre-long Bigster Concept is described as “the Dacia way of making the C-segment available, offering a larger, more capable vehicle at the price buyers would expect from the segment below.”
The vehicle has Dacia’s signature Y-shaped headlights, as well as rugged, basic styling that echoes the Duster.
The design, according to Dacia, includes protective exterior panels constructed from raw recycled plastics.
It also features a new logo that the company plans to use.
The Bigster Concept will be part of a major model offensive for Dacia, which is now part of Groupe Renault’s Russian brand Lada.
“Dacia will stay Dacia,” said Denis Le Vot, “always offering a trustworthy, genuine, best-value-for-money proposition to smart buyers.”
The Alliance CMF-B architecture will underpin all upcoming Dacia and Lada models, including the Bigster.
Meanwhile, by 2025, Lada will introduce four new vehicles, including a new C-segment vehicle and a reimagined version of the legendary Niva off-roader in 2024.
The two brands will continue to target various markets, so there are no plans to bring them to the UK.
